Wolford
Founded in 1950 in Bregenz, Austria, Wolford is the market leader in high-quality skinwear.
Founded in 1950 in Bregenz, Austria, Wolford is the market leader in high-quality skinwear.
The Challenge
Wolford wanted to connect with a younger audience who felt like it was a brand targeted towards and appealed to an older more affluent consumer. Wolford decided to trial a few pilot stores across Europe with a fresh retail experience specifically aimed at a younger consumer group.
Wolford wanted to connect with a younger audience who felt like it was a brand targeted towards and appealed to an older more affluent consumer. Wolford decided to trial a few pilot stores across Europe with a fresh retail experience specifically aimed at a younger consumer group.
Solution
Shifting Wolford from being perceived as exclusive to inclusive. A new graphic language that moved from status to substance.
Bringing in an expressive, spontaneous graphic language that speaks to all. A modern perception of luxury, femininity and fierce self expression. Creating a contrast with soft, sensual photography, sustainable, functional, tactile packaging.
Shifting Wolford from being perceived as exclusive to inclusive. A new graphic language that moved from status to substance.
Bringing in an expressive, spontaneous graphic language that speaks to all. A modern perception of luxury, femininity and fierce self expression. Creating a contrast with soft, sensual photography, sustainable, functional, tactile packaging.
