Design & Direction
Tendio

Heineken has over 40 global ecommerce sites supporting local businesses, independent shops, restaurants and bars with an order and delivery service.
The brief

To combine all of Heineken’s  local sites into one global platform and create a new identity that reflected its integrated service, intelligence, and agility.
Solution

We created a playful and resourceful octopus mascot. The character symbolised Tendio’s speed, intelligence and agility. It was simple, distinctive
and memorable