LeasePlan

Shaping the future of mobility

Representing the future brand vision with a new brand identity for LeasePlan one of the world’s leading fleet hire leasing companies, with 1.7 million vehicles in over 30 countries. Moving from a vehicle leasing company to ‘shaping the future of driving’ as a technology driven car-as-a-service business for both corporate and personal lease.

The Approach

The idea was to capture ‘the momentum of a journey’. A journey which had no
perceivable end and one that was flexible, expressive and always with Leaseplan at its heart facilitating these journeys. Eveyones journeys are unique so we created an identity which has a consistent look but the ability to flex across all brand communication.